The pandemic has catalysed rapid change in business at an unprecedented pace. Throughout the initial stages of the crisis, organisations dove straight into survival mode, channelling all resources into keeping business afloat. Senior leaders made fast, efficient decisions; onboarding new technologies to serve customers and employees, finding new ways to rebuild revenue from services and products, minimising skills shortages within the workforce and finding the right talent. All of this was done with the mindset that the pandemic was a short term problem.

However, the idea that businesses will return to their pre-covid way of existence is now inconceivable. Organisational changes that would previously have taken a year to complete are being championed and finalised in months; digital transformation has emerged as the key to business continuity and resilience. Corporate decision makers worldwide are now presented with the opportunity of reimagining and refocusing how they do business.  What are the opportunities and how can businesses capitalise on the drivers for change that the pandemic has presented? How can organisations redefine their customer experience, build deeper relationships and attract new prospects? How can organisations adapt their business strategy to serve the new normal?

© Financial Times Live

FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice